Software · CRM
Custom CRM software for SMEs
Appify Studio builds custom CRM software for SMEs in Morocco and abroad: lead tracking, sales pipeline, automatic follow-ups, quotes and customer history, connected to WhatsApp and your email. Price and timeline are set for your project, with your existing contacts imported.
What we hear from sales teams
- “Our leads live in notebooks, Excel files and salespeople's phones.”
- “We forget to follow up on quotes we sent.”
- “When a salesperson leaves, their customers leave too.”
- “We can't tell what next month will bring in.”
- “WhatsApp conversations with customers are only visible on one phone.”
CRM software built around how you sell
A CRM (customer relationship management) is software that centralises a company's contacts, conversations and sales opportunities. Yours uses your sales stages, your fields and your vocabulary.
Visual sales pipeline
Each deal moves from stage to stage by drag and drop, with its value and probability of closing.
Complete customer record
Contact details, conversations, quotes, invoices and next actions on one record, shared by the team.
Automatic follow-ups
A quote with no reply after the delay you set creates a follow-up task for the right salesperson.
Quotes from the CRM
The salesperson creates the quote from the deal; once signed, it goes to invoicing without re-typing.
Dashboards
Forecast revenue, conversion rate and activity per salesperson, updated continuously.
Roles and permissions
Each salesperson sees their accounts, the manager sees the team, management sees everything.
Lead management: capture, qualify, follow up
Leads arrive through several channels. The CRM centralises them from the first contact.
Automatic lead capture
Website forms, Facebook and Instagram campaigns, calls and WhatsApp messages create a lead with no manual entry.
Simple qualification
A few criteria chosen with you, such as budget, need and timing, rank leads so the hottest are handled first.
Assignment to salespeople
By region, product or rotation, with an instant notification on the salesperson's phone.
Custom CRM or subscription CRM?
A frank comparison to decide with full knowledge.
| Criterion | Subscription CRM | Custom CRM |
|---|---|---|
| Getting started | Immediate, with set-up to do yourself | After design with your sales team |
| Cost over time | Monthly fee per user, often in foreign currency | Upfront investment, then maintenance |
| Language and habits | Designed for other markets | French, Arabic, English, WhatsApp and your real sales stages |
| Features | Very many, most of them unused | Only the ones your sales team uses |
| Data ownership | With the vendor, export sometimes limited | Yours, database exportable at any time |
A subscription CRM is still a good choice to test quickly with a small team. A custom CRM makes sense when you have several salespeople, a specific sales cycle or tools to connect, such as invoicing or WhatsApp.
How we work, step by step
Discovery
Interviews with management and two or three salespeople to map your real sales cycle, from enquiry to payment.
Design
Mockups of the pipeline, records and dashboards, tested by salespeople before development.
Development
Development, contact import, WhatsApp and email connection, then testing on real deals.
Launch
Training per team, support during the first weeks and adjustments from field feedback.
How much does a CRM cost for an SME?
Three levels, from simple sales tracking to a CRM connected to the whole company.
Essential
A small sales team
price On quote
- Pipeline and customer records
- Follow-ups and tasks
- Contact import
- Web and mobile access
Most requested
Pro
Several salespeople and channels
price On quote
- Everything in Essential
- WhatsApp and email in the CRM
- Quotes from deals
- Dashboards
- Form and campaign capture
Custom
A CRM connected to the rest of the business
price On quote
- Connection to invoicing, stock or ERP
- Advanced automation
- Several branches
- API for your other tools
Quotes exclude VAT. Maintenance offered under contract after launch.
What we have already shipped
Before building for others, we build for ourselves: 20 apps published on the App Store, including productivity tools such as TaskWise AI. The same team designs your CRM, from mockup to launch.
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Frequently asked questions
How much does a CRM cost for an SME?
At Appify Studio, a custom CRM is priced on quote, for your project. The price depends on the number of stages and teams to manage, the channels to connect such as WhatsApp, email and forms, and integrations with invoicing or an ERP. You pay for development once, then maintenance.
Why choose a custom CRM over a subscription CRM?
A custom CRM follows your exact sales stages, works in French, Arabic and English, connects to WhatsApp and belongs to you. A subscription CRM starts faster but costs every month, per user, and often makes the team adapt to the tool instead of the other way round.
Can the CRM connect to WhatsApp?
Yes. With the official WhatsApp Business API, customer messages land on the lead's record, are visible to the team and can be assigned to a salesperson. Replies go out from the CRM with the full conversation history, and messages stay with the customer when a salesperson changes.
Is our customer data protected?
Data is hosted on a secure server, encrypted in transit and accessible according to each person's permissions. We apply the principles of Moroccan law 09-08 on personal data and help you prepare, if required, your declaration to the CNDP, Morocco's data protection authority.
Can we import our contacts from Excel?
Yes. We import contacts, companies and history from Excel, Google Sheets or your old tool's export. Duplicates are detected and merged before import so the team starts with a clean database, and fields specific to your files, such as lead source or industry, are kept.
How long does it take to roll out a CRM?
The timeline is set at the end of discovery. Designing with the salespeople is the most important step: a CRM the team helped to shape is a CRM the team actually uses. The roll-out can also go team by team to protect ongoing sales.
Finally organise your sales follow-up
Tell us how many salespeople you have and where your leads come from: we reply within 24 hours.